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Media Buyer

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Role Overview

Plan, negotiate, and purchase ad space across digital platforms.

Analyze target audiences and choose the most effective media platforms for campaigns.

Monitor campaign performance and optimize media spend for maximum ROI.

Collaborate with marketing and creative teams to align messaging with media strategies.

Build and maintain relationships with media vendors, platforms, and publishers.

Bachelor’s degree / Proficiency in Marketing, Advertising or Communications.

Experience with media planning and buying tools (e.g., Google Ads, Meta Ads, DSPs).

Strong analytical skills and proficiency in using data to optimize campaigns.

Excellent negotiation, budgeting, and communication abilities.

Familiarity with digital marketing metrics.