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Web Analytics Specialist

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Role Overview

Tasks

  • Track, analyze, and report on website traffic, user behavior, and conversions.
  • Set up and manage tracking tags through Google Tag Manager or similar tools.
  • Develop dashboards and regular performance reports for stakeholders.
  • Monitor and optimize key metrics such as bounce rate, conversion rate, and session duration.
  • Ensure proper data collection, tracking, and reporting setup.
  • Qualifications

  • Proven experience in web analytics or digital marketing analytics roles.
  • Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
  • Strong understanding of SEO, SEM, CRO, and digital marketing strategies.
  • Solid knowledge of A/B testing, funnels, and user behavior tracking.
  • Strong analytical and quantitative skills.
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    Use the scheduler on the right to book a chat at your convenience.